When all the filming and editing is finished, a decision needs to be made as to how the promotional video production will be distributed to its intended audience. Will it be published to DVD? Will it be handed over to another company that will be utilizing it for other purposes? If so, what format does that company need the video to be provided in? Is it a short promotional video that you're intending to send out via email? Will it be displayed on a website? If so, how will it be displayed and who is the intended audience? Do you want the video to be restricted so that only certain website visitors can view it? Do you want the video to be available for download?
Finished Web Video Sample: James & Sons
Depending on your answer to these questions and others, you'll need to decide what format you'd like the video created in as well as what compression method should be used for optimal results. Apps Communications can work with you to make these important decisions and help you through each step of the publication process as it pertains to your particular marketing strategy.